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Tag Archives: Carroll School of Management
The price is right
How do leaders, managers, and proprietors go about the essential task of setting prices? What are some of the biases that drive decisions about pricing? In a new book, Carroll School of Management Associate Professor of Marketing Gerald Smith mixes … Continue reading
Posted in Boston College Authors
Tagged business, Carroll School of Management, marketing
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Lessons from Alexander the Great
In his new book, Boston College graduate Mukul Sheopory draws business lessons from the life of Alexander the Great, and compares his military strategies and tactics to events from the lives of moguls like Steve Jobs, Elon Musk, and George … Continue reading
Radical hospitality
In an era of border anxiety and increased refugees and migrants, a new book co-written by Charles Seelig Professor of Philosophy Richard Kearney and Melissa Fitzpatrick, an assistant professor of the practice in the Carroll School of Management Portico program, seeks … Continue reading
A field guide for MBAs
Boston College alumnus Al Dea has made it his mission to help students search for, apply to, and succeed in graduate business programs. He founded the blog MBASchooled.com, and has published a book, MBA Insider: How to Make the Most … Continue reading
Posted in Alumni Authors
Tagged business schools, Carroll School of Management, education
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Key to digital transformation
Organizations need to understand that best way to respond to digital disruptions is not through technology, but through people and processes. Being digital in today’s world means having an organizational culture that is agile, risk tolerant, and experimental. That’s the … Continue reading
“Make the Most of Your 20s”
Society’s “30 is the new 20” mantra is a disservice to the country’s 50 million twentysomethings, according to clinical psychologist Meg Jay, author of the best-selling book The Defining Decade: Why Your Twenties Matter–And How to Make the Most of … Continue reading
Learning to code, swiftly
All innovators have vision, but some lack the technical skills to build their vision. Learn to Program Using Swift for iOS Development (Flatworld, 2018), a textbook by BC Associate Professor of Information Systems John Gallaugher, presents a different way to learn … Continue reading
Practitioners and academics
What is the optimal mixture of real-world experience and scholarly research that produces the best educational preparation for business students? The sharp divide between practitioners and academics that once existed has been largely erased, but there is still much progress … Continue reading
Posted in Boston College Authors
Tagged business schools, Carroll School of Management, research
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Doris Kearns Goodwin
Historian and Pulitzer Prize-winning author Doris Kearns Goodwin will present “Where Do We Go From Here: Leadership in Turbulent Times” on September 27 at 4:00 p.m. in the Heights Room of Corcoran Commons. Leadership in Turbulent Times (Simon & Schuster, 2018), Goodwin’s most … Continue reading
Samantha Power
Former U.S. Ambassador to the United Nations Samantha Power will present “America’s Foreign Policy and the State of the World” at Boston College on March 22 at 4 p.m. in the Heights Room of Corcoran Commons. One of TIME’s “100 Most Influential … Continue reading
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