While some organizational decision makers focus their attention on capital and physical resources, a new book reveals that effective people management should take center stage in the innovation process. The Handbook of Research on Creativity and Innovation (Edward Elgar Publishing, 2021) co-edited by Jing Zhou, professor of management and psychology at Rice University’s Jones Graduate School of Business, and Elizabeth (Bess) Rouse, associate professor at Boston College’s Carroll School of Management, showcases some of the most advanced and interesting work in the creativity and innovation field. The handbook also analyzes the role of social influences/team culture in the processes of creativity and innovation, as well as how to make sense of and study creativity and innovation. Rouse and O’Connor Family Professor Michael Pratt of the Carroll School co-wrote a chapter for the volume. The editors hope the handbook offers a platform for idea exchange and stimulates future research.