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Tag Archives: marketing
The price is right
How do leaders, managers, and proprietors go about the essential task of setting prices? What are some of the biases that drive decisions about pricing? In a new book, Carroll School of Management Associate Professor of Marketing Gerald Smith mixes … Continue reading
Posted in Boston College Authors
Tagged business, Carroll School of Management, marketing
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Consumers opting out
Digital and mobile technology has created a brand new world of possibilities for consumers—and a more challenging one for marketers, according to a new book by Carroll School of Management Associate Professor Jerry Smith. In The Opt-Out Effect: Marketing Strategies that … Continue reading
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