Launched a decade ago, WeWork promised to reimagine the culture of work with its shared spaces for startups and freelancers alike. Led by unconventional CEO Adam Neumann, WeWork attracted billions of dollars from investors around the world and had ambitious plans for expansion. But last year, shortly before its announced IPO, the WeWork world unraveled. Founder Neumann was ousted and the IPO was cancelled. Boston College alumnus Reeves Wiedeman’s new book chronicles the rise and fall of WeWork. Based on more than 200 interviews, Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork (Little, Brown and Company, 2020) traces what happened to WeWork, culminating in a day-by-day account of the five weeks leading up to its spectacular meltdown. Wiedeman is a contributing editor at New York magazine. He has written for publications such as The New Yorker, The New York Times Magazine, Rolling Stone, and Harper’s, among others. Read an excerpt from New York magazine.
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