Organizations need to understand that best way to respond to digital disruptions is not through technology, but through people and processes. Being digital in today’s world means having an organizational culture that is agile, risk tolerant, and experimental. That’s the message in a new book by BC Information Systems Professor of Information Systems Gerald (Jerry) Kane and co-authors Anh Nguyen Phillips (Deloitte Center for Integrated Research), Jonathan Copulsky (Northwestern University), and Garth Andrus (Deloitte Consulting LLP). In The Technology Fallacy: How People Are the Real Key to Digital Transformation (MIT Press, April 2019), the authors argue that effective digital transformation involves changes to organizational dynamics and how work gets done. Their book draws on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. The authors illuminate the concept of digital maturity and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset.
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