Author Euny Hong will speak about her new book, The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture (Picador, 2014), on November 17 at 7:15 p.m. in Stokes S461. A journalist who grew up in Chicago and Seoul, Hong delves into the world of contemporary Korean music, TV dramas, film, and video games.  Through interviews and research she explores the Korean government’s carefully orchestrated plan to become the world’s #1 exporter of popular culture. A book signing will take place after her talk.  New York Times book review | Sponsor: Asian Studies Program