Preparation is as powerful as it is simple. Yet, the rather elementary concept is difficult for many people to execute properly. Nick Cidado is an assistant strength & conditioning coach at Boston College and has worked with thousands of athletes over the course of his career. In his new book Sweat More During Peace, Bleed Less During War: Preparation Tactics that Generate Success, Cidado explains the way to think about preparation and shares the tools and techniques needed to prepare for success. He offers practical strategies that illustrate how tiny actions taken far before the moment of fruition ultimately create the expected result. He believes, “You don’t rise to the level of your desired performance, you fall to the degree in which you have prepared.”